The memories of the last season are still fading away and with Euro 2012 heading towards the quarter finals, it seems football is a permanent part of our lives.  Bringing it firmly back into focus is the release this week of next season's fixtures.

For Jelly sponsored Crystal Palace, the first Championship game is at home against Watford on Saturday 18th August.  Crystal Palace 'Eagles' finished last season at a respectable 16th in the league and enjoyed a fantastic cup run, knocking out the mighty Manchester United.  The Eagles will be hoping to build on this for next season and achieve bigger and better things.  It's not going to be easy though.  The standard in the Championship will be higher than ever and with games against the likes of Bolton, Wolves, Birmingham, Leeds, Brighton, Millwall, Charlton and Cardiff, the Eagles will need to be flying high in every game to give them a chance of success.

The Jelly logo will be highly visible on all home and away kits this year and also on the replica kits the fans buy too.  Jelly will feature on advertising around the ground and in the match programmes and we will be promoting our mobile and fixed line services wherever we can, using football as a way of reaching small businesses with our messages.

Jelly will also be running a number of promotion initiatives during the season to spread football into the community.  Our first activity is aimed at Year 5 school children, offering them the chance to win season tickets by designing a new Jelly advertising board. We have a number of schools signed up now and are reaching out to more to get them involved.

So football's coming home again.  Like its ever been away!